Louis Vuitton, the iconic French luxury fashion house, has always been known for its innovative and creative campaigns that push the boundaries of traditional fashion photography. In their latest campaign titled 'Footprints', Louis Vuitton has collaborated with renowned Dutch photographer Viviane Sassen to create a series of imagery that is not only a celebration of flowers but also a whimsical journey towards a dream.
Viviane Sassen is no stranger to the world of fashion photography. With her unique vision and distinctive style, she has captured the essence of various brands and designers, pushing the boundaries of conventional fashion imagery. Her collaboration with Louis Vuitton for their Spring/Summer 2020 campaign is a testament to her creative genius and her ability to bring a dreamlike quality to her work.
Louis Vuitton's SS20 campaign by Viviane Sassen is a visual feast for the eyes. Set against the stunning backdrop of Tangier and Chefchaouen, the campaign transports viewers to a world of fantasy and imagination. The vibrant colors, intricate patterns, and lush landscapes create a dreamy atmosphere that is both enchanting and ethereal.
One of the key themes of Louis Vuitton's new campaign is a celebration of flowers. Viviane Sassen's imagery is filled with blooming flowers, floral patterns, and botanical motifs that evoke a sense of beauty and romance. Flowers have long been a symbol of beauty, love, and renewal, and in this campaign, they serve as a metaphor for the fleeting nature of time and the beauty of the present moment.
Viviane Sassen's unique perspective and artistic vision bring a fresh and modern approach to Louis Vuitton's brand campaign. Her use of light, shadow, and composition creates a sense of movement and dynamism in the photographs, capturing the spirit of travel and adventure that is at the heart of the Louis Vuitton brand.
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